Buick is Planning a Surprise Reveal the night Before the Detroit Auto Show
The Detroit auto show is a big deal, and Buick will be revealing a surprise the night before the show starts in addition to the Chinese-built Envision crossover.
For the second straight year, Buick will use the Sunday ahead of press days for the North American International Auto Show for a big premiere.
The entry-level premium brand will use the Eastern Market in Detroit to show journalists from across the globe the Chinese-built Buick Envision compact SUV for the U.S. market and another surprise car. Representatives of the General Motors Co. brand are mum on what that is, but some analysts predict it could be a latest version of the Verano small car or a small-car concept based off an Opel Astra or Adam — or possibly an all-new large car, or the latest Enclave SUV or Regal sedan.
“We have a very special program, and we had a surprise last year, so we’ll see if we can do something this year as well,” Duncan Aldred, U.S. vice president of Buick, said in a recent interview.
A surprise? From Buick? Buick building suspense and excitement? How interesting...
What do you think this mystery vehicle could be?