Buick has High Hopes for the Envision's US Sales - Buick Envision Forum
Reply
 
LinkBack Thread Tools
post #1 of 11 (permalink) Old 01-20-2016, 11:42 AM Thread Starter
Member
 
Join Date: Dec 2015
Posts: 36
Buick has High Hopes for the Envision's US Sales



The Buick Envision is bearing much of the tri-shield brand's hopes for sales growth in the US market for this year.
Sales fell 2.6% last year in a market that grew 5.7% overall. The midsize crossover is being called the biggest entry by Buick since the Encore subcompact was introduced three years ago. If the vehicle's performance in China is any indication, the Envision should do quite well in the US.

The Buick Envision has been nothing short of an absolute success in China. In 2014, 150,000 units were sold in China. Buick chief Duncan Aldred said that the Envision is "the most important vehicle in China in terms of volume and image."

As the Envision moves to the US, it will fill out the Buick lineup occupying the space between the smaller Encore and the larger Enclave. The midsize crossover segment grew nearly 13% last year, 2nd only to midsize sedans.

Given the popularity of the segment, Buick is counting on the Envision to be a volume seller with Aldred going so far as to say that the new crossover will be "segment leading."
That would have it outselling strong competitors like the Audi Q5 and the Acura RDX. Such a feat would see Envision sales surpassing 50,000 units a year, though IHS Automotive is predicting somewhere around 38,000 units in 2017 instead.

GM isn't sweating the Envision's dubious title of first US market vehicle imported from China, and they are likely right in not paying that much attention. As long as Mr. Trump does not turn it into a campaign issue, everything should be fine.



Cpt. Foresight is offline  
post #2 of 11 (permalink) Old 01-23-2016, 04:46 PM
Member
 
Join Date: Dec 2015
Posts: 67
It's going to come down to marketing for Buick. Sure the crossover segment has become bey popular lately but that just means more competition from other auto companies for this market.
General is offline  
post #3 of 11 (permalink) Old 01-26-2016, 12:03 PM Thread Starter
Member
 
Join Date: Dec 2015
Posts: 36
Marketing will be big, but I also think that having a fuller lineup should do them some good. People can go in looking for a vehicle and be sure to find the right size and fit instead of having Buick be fraught with holes in its lineup.



Cpt. Foresight is offline  
 
post #4 of 11 (permalink) Old 02-12-2016, 07:12 PM
Senior Member
 
Join Date: Nov 2015
Posts: 123
Marketing is part of it, the fact they have a solid product sets the pace since with good marketing and a bad product you'll get no where.
Napoleon is offline  
post #5 of 11 (permalink) Old 02-14-2016, 04:54 PM
Member
 
Join Date: Dec 2015
Posts: 67
Well it's supposed to slot perfectly between the Encore and the Enclave so Buick will have a size for everyone. Will it do as well as they're hoping? We'll have to see and they've set themselves a resonable goal of 50,000 units a year.
General is offline  
post #6 of 11 (permalink) Old 02-17-2016, 04:56 PM Thread Starter
Member
 
Join Date: Dec 2015
Posts: 36
It's reasonable but on the high end of reasonable. That is like an aspiration goal, not a prediction of what they will actually sell.



Cpt. Foresight is offline  
post #7 of 11 (permalink) Old 02-19-2016, 11:05 AM
Senior Member
 
Join Date: Nov 2015
Posts: 123
But that's what these figures usually come down to anyway, they factor in what they could potentially sell and often times brands meet or exceed them.
Napoleon is offline  
post #8 of 11 (permalink) Old 02-20-2016, 08:40 PM Thread Starter
Member
 
Join Date: Dec 2015
Posts: 36
Well, many brands do meet them, but not Buick lately. So there is a bit more on the line with this statement from Buick.



Cpt. Foresight is offline  
post #9 of 11 (permalink) Old 02-26-2016, 03:55 PM
Senior Member
 
Join Date: Nov 2015
Posts: 123
For sure. They have their own goals and internal numbers. What ever they release to the public is what they probably know they can easily get to.
Napoleon is offline  
post #10 of 11 (permalink) Old 03-09-2016, 04:37 PM Thread Starter
Member
 
Join Date: Dec 2015
Posts: 36
Quote:
Originally Posted by Napoleon View Post
For sure. They have their own goals and internal numbers. What ever they release to the public is what they probably know they can easily get to.
I'm not so sure. Analysts are expecting less than what Buick says their goal is. It'll be interesting to see how it pays out.



Cpt. Foresight is offline  
Reply

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Similar Threads
Thread Thread Starter Forum Replies Last Post
China Buick Envisions Are On The Way General Buick Envision General Discussion Forum 1 01-09-2016 03:38 PM
Buick Envision's Quiet Tuning Feature Cpt. Foresight 2017+ Buick Envision News 0 01-04-2016 02:37 PM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome