Buick has protected the rights to the 'Exceed' badge along with the names Lacrosse Exceed and Encore Exceed. That suggests that a new lineup of Exceed vehicles is under development. The Exceed badge will likely denote a luxury package.
GM also protected the 'Essence' name, which is a nod to the Buick Park Avenue Essence Concept from 1989, and will likely be the name of yet another new trim level coming to the Buick lineup.
Except the rest of the Buick lineup to join the Lacrosse and Encore as names protected by Gm in conjunction with the Exceed moniker.