It looks like all of GM brands saw increased sales during March. Amongst all of the brands, the largest gains were seen by Buick. By the end of the month, their sales saw a 28% increase. Buick nearly sold 6,000 more units than they did during the same period from last year. A large part of their success was thanks to the brands crossovers and SUV's, as sedans and passenger cars continue to take a hit. Last month alone Buick sold 4,367 Envisions, up 21% from last March. Here's a breakdown of the numbers.
Yeah it looks like people are starting to come around to the brand. I don't know if you saw any of the upcoming electric concepts, but the Enspire is absolutely gorgeous looking. Hopefully this is the styling direction that the brand as a whole begins to head in.
Definitely staying on trend with the rise of crossovers, that's for sure. Buick is actually finding that 60% of Encore buyers are coming from another brand, with more than half of them trading up within their lineup. Enter the Envision from stage right aha.